Our Role On Jack's Trick or Feast

For Jack’s Trick or Feast, a high-stakes live event celebrating the launch of Jack in the Box’s new Monster Taco, BDL provided expert Lighting and Effects Programming to bring the brand’s vision to life. The production featured a complex narrative structure where three separate groups of guests navigated individual haunted houses, with their paths intersecting in a high-energy finale. This required BDL to execute incredibly precise, choreography to ensure the lighting and atmospheric effects remained perfectly synchronized across multiple zones. By managing these intricate transitions, BDL played a key role in the impressive technical execution of this immersive, multi-pathway brand experience.